Ubisoft Propaganda

I rarely post commentary. But Ubisoft trying to look smart by suggesting that lower frame rates are better anyway, after I spent many months writing an extended explanation as to why high frame rates matter? Yeah, nice try.

Ubisoft made headlines when suggesting 30 fps in games “feels better for players”, after announcing their decision to cap Assassin’s Creed Unity at 30 fps (and a resolution of 900p!). Here’s what Nicolas Guerin, Unity’s World Level Design Director, had to say about the matter:

“At Ubisoft for a long time we wanted to push 60 fps. I don’t think it was a good idea because you don’t gain that much from 60 fps and it doesn’t look like the real thing. It’s a bit like The Hobbit movie, it looked really weird.

“And in other games it’s the same – like the Rachet and Clank series [where it was dropped]. So I think collectively in the video game industry we’re dropping that standard because it’s hard to achieve, it’s twice as hard as 30fps, and its not really that great in terms of rendering quality of the picture and the image.”

Shortly after, a story on Reddit came up that suggests that in addition, Microsoft and Sony are pressuring Ubisoft to cap their games at 30 fps on PC. Now take the Reddit thread with a healthy grain of salt, but if all of it is true, it shows a very alarming industry trend.

Ubisoft is using the Hobbit and other games as a vehicle to be able to drop high frame rates by greatly overgeneralizing the issue of working with high frame rates and doing more harm than good (actually, no good at all). This gives them more room to breeze in development, at the expense of…well, the progress of mankind into a brighter and smoother future.

Don’t let them get away with it. For too long, people have been sharing the myth that are eyes can’t see beyond ~25 frames. If you want a brighter, smoother future for you and your children in both movie theaters and on game consoles, you can help by sharing debunking articles like the one I wrote: The Illusion of Motion, or this simpler, generalized answer to the Ubisoft propaganda.



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