If your plan was to build all the features of your app first, then spend a week to “clean up” and fix any perf issues, then here’s some friendly advice: Make a new plan. While I applaud the various DevTools teams around the world for constantly improving their performance tooling story, performance debugging on the […]

Disclosure (updated on 10/15): For those that have come here for the first time or don’t like to read About pages, I work at Google and am a web developer advocate, currently focussed on AMP. If you’d rather watch than read, the top 5 are now available as video: #1: “AMP is a new render […]

There’s nothing inherently ‘mobile’ about AMP. AMP is designed to be mobile friendly, and with slow hardware and high latency connections, the boost you get with AMP on smartphones is going to be felt a lot stronger than on desktops. But AMP isn’t mobile only – it’s mobile first. In fact, if you can, I […]

A few weeks ago, I imagined how a Life After AMP could look like, and discussed how AMP isn’t a broad solution for all types of websites yet, plus offered my thoughts on Tim Kadlec’s and Yoav Weiss’ proposal for a Content Performance Policy. Most of all, I pondered whether we might need a standard […]