Paul Bakaus

Paul Bakaus

Check out the latest posts

Harder, Better, Faster, Stronger

I’m now a few years into my journey into the creator economy. As Google's first Head of Creator Relations, then Koji's Head of Creators, I’ve learned a ton about the challenges of creators of all types and sizes. Some are similar, some very different:...

Why are your followers are following you?

If you're a content creator or brand on social media, do this one thing today (and if you work with creators, forward this): Ask 10 regular visitors why they're following you. Deceptively basic, right? Let's analyze: Most creators or social media channels don'...

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