Paul Bakaus

Paul Bakaus

Check out the latest posts

Why are your followers are following you?

If you're a content creator or brand on social media, do this one thing today (and if you work with creators, forward this): Ask 10 regular visitors why they're following you. Deceptively basic, right? Let's analyze: Most creators or social media channels don't actually know why people are following them....

Creator businesses

An interesting paradox of the creator economy: Once a creator embraces the idea they're a business, they get the power to do *less* business-y stuff. Wait what?

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