Creators need to be consistent all the way
Creators are often taught that they have to be consistent - but it's not just content that needs it.
Paul Bakaus
Check out the latest posts
Creator businesses
An interesting paradox of the creator economy: Once a creator embraces the idea they're a business, they get the power to do *less* business-y stuff. Wait what?
The super power of fan acquisition
If there’s one generation-defining skill that creators need to learn going forward, what will it be? My bet: The ability to make, then monetize fans.
5 apps to auto-reframe / smart crop horizontal to vertical video
Here are five promising ways to auto-reframe, or smart crop horizontal to vertical video.
Key to creator success? Cheap experimentation
How does a creator ‘figure things out’ and become successful? The key is to make experimentation at the *business* level as cheap as on the content side.
Influencer businesses stake their success on their personal brand - that's a big risk
Influencer-led businesses face a series of challenges that others don't. Here's how they differ from your standard business.