The era of the side hustle?
There's a category of side hustles that isn't soul crushing and might become more popular: Monetizing hobbies, passions and interests that people already have.
Paul Bakaus
Check out the latest posts
Why are your followers are following you?
If you're a content creator or brand on social media, do this one thing today (and if you work with creators, forward this): Ask 10 regular visitors why they're following you. Deceptively basic, right? Let's analyze: Most creators or social media channels don'...
Creators need to be consistent all the way
Creators are often taught that they have to be consistent - but it's not just content that needs it.
Creator businesses
An interesting paradox of the creator economy: Once a creator embraces the idea they're a business, they get the power to do *less* business-y stuff. Wait what?
The super power of fan acquisition
If there’s one generation-defining skill that creators need to learn going forward, what will it be? My bet: The ability to make, then monetize fans.
5 apps to auto-reframe / smart crop horizontal to vertical video
Here are five promising ways to auto-reframe, or smart crop horizontal to vertical video.