An interesting paradox of the creator economy: Once a creator embraces the idea they're a business, they get the power to do *less* business-y stuff. Wait what?
Hear me out: Most creators I've met care predominantly about one thing: the freedom (& time) to create the content they want to make. But the typical path of an average creator greatly reduces their ability to output the content they love with time, for two reasons in particular:
First, not realizing they're the equivalent of an Uber driver in a gig economy, they're tailoring their content more and more to please their primary customer: the advertisers.
Second, by refusing to think of themselves as a business, they're not considering outsourcing aspects of content creation that are not part of the creative process (finances, community management, moderation, cross-posting, etc.).
But something magical happens once they surrender to the idea that they have to think of themselves as a business! The realization immediately puts creators in control over their own success. Now they don't think of the social media platforms as their rented home, but as their partners or growth channels to help them accrue customers (fans!). Now they start analyzing which parts of their business they'd rather not focus on and outsource. Now they'll start figuring which middle men to cut out, and who their customer should be (fans!). Now they start protecting themselves against unstable income sources (advertising revenue, brand deals) and start monetizing via their fans (that's what we help them do at Koji).
By becoming a creator *business*, creators can counter-intuitively reclaim the artistic freedom they want so badly.